Masterchef…. love it or loathe it – more than one million viewers can’t be wrong as they sit glued to their televisions each weeknight wondering whether they could perfect the art of creating an Adriano Zumbo dessert or a Maggie Beer Terrine.
So regardless of whether you’re into it or not, there’s no doubt Masterchef has done its bit to shift the mindset of many Australians to re-focus on what they can do in the sanctity of their own home.
As has already occurred, the Masterchef phenomenon has already affected some consumer spending patterns. Sponsors of Masterchef (and there are many) are enjoying interest in their products as families and aspiring cooks around the country get inspired to have a more concerted go at entertaining at home by ‘plating up’ to friends and family.
But what exactly does this have to do with the average borrower?
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